We all would like to live a long life, but who amongst us would choose to live our final years with disease and debilitation? The Primal Blueprint lifestyle is all about thriving, not just surviving, to the very end. And this playful, Primal catchphrase captures this spirit: that in our twilight years we won't be caught in continual throes of pain, rendered immobile and confined by physical weakness, stressed by the financial burden of ongoing care, juggling medications and treatments whose side effects are almost as unbearable as the conditions they were meant to treat. Instead, we choose to take control of our health, so that we can live active, independent lives with many years worth living. Live Long. Drop Dead.
Alternatively, cut the tagline off the decal and just use the Grok logo to show off your inner cavemen (see images above). Slap this 4"x4" vinyl decal on your car or any other flat surface to show your Primal pride.
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