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We are committed to helping you reach your goals, whatever they may be. Cover all your nutritional bases with supplements made with only the most potent, effective, purest, and highest quality ingredients from trusted sources.
Cutting-Edge Multimedia Courses
Learn from world-class fitness, health, nutrition and wellness experts at your own pace from the comfort of your home with our self-study courses. Live the healthiest, happiest, longest and most productive life possible.

Eat Like Your Life Depends On It
No more sacrificing flavor for health! All Primal Kitchen ingredients are selected according to the strictest standards of taste, natural healthfulness and phytonutrient potency. Make every bite a taste sensation!
Our Books Change Lives
We challenge flawed conventional wisdom and present fresh new ideas and voices in the fields of diet, fitness, nutrition and healthy living. Empower yourself to take responsibility for your health and well being.
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What is the Primal Blueprint?
Make a commitment to the Blueprint, and watch your body transform into the ideal composition it was meant to be. The Primal Blueprint is no fad weight loss program—it’s a set of lifestyle laws and habits that are the keys to health, wellness and longevity.

How I Reached My Weight Goals Over A Period Of Weeks
"From MDA and The Primal Blueprint, I gained an understanding of what different foods are and what they do to us. The education helped me choose foods with confidence and knowledge. I ate lots of delicious foods. I was never hungry. I barely exercised, yet I reached my weight goals over a period of weeks..."

How To Lose Weight
Whether at a party, at the gym, or on the phone, the topic of weight loss almost always finds a way to sneak into the conversation. And then there’s the airwaves transmitting all kinds of diet and exercise programs that promise to help you lose weight and get fit. But how do the promises hold up?